Levi Curve ID:
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Levi Curve ID |
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Are you fed up with accepting second best when it comes to the fit of your jeans? Do you long to look as stunning in your jeans as the latest catwalk models but find the fit of your jeans less than ideal? Have you given up and believe you've reached the end of the road without finding the perfect jeans for you? Millions of women aspire to say goodbye to the muffin top and hello to perfectly fitting jeans. But as many of us will admit, the pursuit of the perfect jeans is often a long and arduous journey which never quite ends.
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Levi's claim that they have developed a revolutionary solution to this problem with their latest range of Levi's Curve ID. Having completed extensive research into the body shapes of more than 60 thousand women in thirteen different countires and analysing their body scans, Levi "figures" they have found 3 custom fits which cover all the bases (pun intended). Having done all the hard work for us, all that we need to do is measure our hips and bottoms to ID our curves and establish which of the 3 custom cuts will fit.
For those slender and straight figures out there, choose the Slight Curve to define your waist and accentuate your curves. This fabulous custom fit will be music to the ears of many women who have had to resort to wearing jeans that are too tight and uncomfortable around the waist area in order to achieve a better fit on the hips, legs and thighs.
The Demi Curve provides a solution to the more evenly proportioned figures out there. Many women who fall into this catergory, although much envied their physique, find it extremely frustrating and difficult to find cuts of jeans that fit the waist but yet still really do flatter the lower parts of their bodies.
Finally, the Bold Curve is the ultimate jeans fit for the volumptuous and curvaceous amongst us. There is nothing worse than seeing the top of a thong or builders bum when a woman bends or crouches down. Even the embellishment of a belt does not necessarily alleviate this problem. Levi's Bold Curve is suitable for any woman who finds their jeans tend to have a gap at the rear.
Whoever thought Levi's could find such simplicity for women who regard shopping for jeans such a complex issue. Amazingly, Levi's claim that these 3 custom cuts resolve the perfect fit issue for approximately 80% of their target market. The launch of their fourth custom cut later in the year should bridge the gap enabling Levi's to dress up to 96% of their customers. Resolving the issue of ill-fitted jeans is very much long overdue. Have Levi's paved the way to stress free jeans shopping? Can shopping for our denim really be that easy? Go on give it a try. You know you really want to! |
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Levi Curve ID |
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| There is nothing more fashionable than adding a good pair of well fitted jeans to your wardrobe. From a faithful pair of denim jeans can spring all manner of fashionable looks whatever the season or trend. |
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Finding the right pair of jeans for your body shape can be difficult no matter what the current fashion vogue might be, but falling for the latest cut or design without paying a thought for how you might feel or look in them can often be a big mistake. It has often been said that a good pair of jeans wears better with time since good quality denim distresses and ages so well. Getting the cut right and following the trend later is a far better philosophy to uphold.
Take the latest sexy biker look. Our highstreets are full of leather, suede and quilted biker jackets this season. Why not complete the look with a pair of perfectly fitted jeans which hug your curves beautifully and flatter your lower body figure. A fantastic range of new cuts from Levi's recently launched Curve ID range could be just the ticket. Responding to consumer interests in shopping for their denim based on a good all round fit which compliments and flatters their natural curves, Levi's new Curve ID range offer a classic solution to the well fitted jean in todays modern world.
Tuxelicious jackets are forming the basis of our party and office wardrobe this autumn and winter season. Taking its influence from the traditional tuxedo suit jacket, these tuxelicious jackets in their plathora of colours, fabrics and cuts will also wear fabulously with your faithful classic jeans for a revitalised smart casual look. Team them up with a pair of dark wash Levi Curve ID jeans and you will be overwhelmed by how good you feel and look.
Looking to the not too distant future, latest hot catwalk news reveals a lean towards boyish girl trends for next year. This boy mod fashion will visit themes of confident, boyish accessorising teamed with hints of the aggressive. The versatility of your classic denim jeans traditionally lends itself to masculinity with denims associations with the working classes and trade professionals. Once your new Levi jeans have been broken in over the winter and party season, they will be suitably distressed and faded to form the basis of your new Spring/Summer wardrobe.
It just goes to show "what goes around, comes around" and as the cycle of fashion transforms itself from season to season, your faithful classic denim jeans will always find a role to play.
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The name Strauss is synonymous with the invention of the blue jeans. An emigrant from Bavaria in Europe, Levi Strauss arrived on the shores of the US and made his mark for all eternity as the inventor of the American Blue Jeans. Originally designed with the workforce in mind, the hard wearing nature of the denim material lent itself well to the task it needed to perform.
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Blue Jeans have come a long way from their historical past. Characterised by their metal rivets, sewn pocket details and red tab attached to the left rear pocket, this patented jeans concept has evolved to such a level that it has usurped the mainstream market place not only in America but worldwide. And what an evolution!
Denim jeans are now widely available in numerous designs, styles and cuts. With the introduction of stretch denim in the 1970s, the pursuit for the perfect comfort fit jean began. With so many different options available on the market place, not only has competition for the perfect jean stepped up a notch, but the shopping experience for jeans lovers has become more complex. Despite this, Levi's Jeans have remained at the top of their game regularly introducing new cuts and designs to support their customer demand.
More recently, Levi's have turned the jeans market place upside down with their latest design concept. With the fashion of wearing jeans at an all time high and many varieties of body shape to accommodate, Levi's have turned their original design concept on its head and developed their new range of Curve ID jeans. These jeans have been introduced on the pretext that if you know which shape or "Curve ID" your body is, then you will easily find a pair of Levi's Curve ID jeans to fit your size.
This philosophy is sar far removed from what has happened in the industry previously. Comfort and perfect fit has previously only been managed through either tailor made custom cuts or through the adjust of shaping via patches, crystals, studs, zips, buttons, belts and other detailing. With such a radical step away from their competitors, surely Curve ID will reinforce Levi's well established fame and popularity for many more years to come.
In fact it begs the question as just exactly where can they take their business from here. Just what does the future hold for us in jeans concepts and designs? And will Levi's still be leading the market place for years to come? Based on their past reputation, there is absolutely no reason why not. |
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We don't vacuum, we Hoover. We don't need a pen to write, we need a Biro. Similarly, we don't grab a pair of jeans to wear, we grab our Levi's. Levi's have become synonymous with jeans fashion and their recognition is very well earned. If ever there was a need to find the ultimate branding solution, look no further than Levi's. Their marketing campaign is always spot on. But does the product stand up to scrutiny? What makes Levi's Jeans so great?
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Designer jeans have been popular since the 1990's with jean design concepts literally stretching the boundaries away from the traditional denims. In reality, however, the birth of the designer jeans actually took place much, much earlier. Levi's were the first creators of designer jeans. With their metal rivet, famous brand logo red tab and authenticity statement on the outside flap of the rear pocket, Levi's established themselves as a brand before any of their competitors even entered the market place. With this point of difference, statement of values and call to action Levi's have almost automatically been elevated to a higher status in the market place than any of their competitors. But does this marketing genius really live up to our expectations?
Fashion led designer clothes have been engineered towards many different trends in the last 30 years. With each new season there has been new cuts, shapes, fabrics, colours, embellishments and looks, all of which Levi's have adopted into their jeans designs. We've seen the skinny jeans, comfort fit, boot cut, flares and many many more but all have been created in response to customer demand.
But times are different now and, particularly in the present economic environment, our tastes and preferences lean more towards good cut, fantastic fit and durability rather than to any aesthetic led appeal. As a consequence, the marketplace is screaming out for a classic jean which is designed to actually fit the modern woman's body and yet be versatile for their wardrobe. And what do you know? Levi's have stepped up to the mark again!
Levi's Curves ID jeans, first launched in New Zealand but now flooding our online high street, are the first design of jeans whereby the cut of the jeans is determined by a woman's body shape. After carrying out extensive research, Levi's have determined 3 distinct shapes for women and claim to have produced a new range of jeans specifically to fit the 3 Curve ID's they have identified. Genius!
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